Vertex Lasers Blog

How V-Frost Differs From Other Laser Hair Removal Machines

As laser hair removal became more popular, more companies started to manufacture laser hair removal machines. Higher demand, more laser machine suppliers, cheaper laser machines lead to a decrease in laser hair removal treatment prices. However, how does one go about choosing the perfect machine for their laser spa or clinic? Our V-Frost is more affordable and super easy to use, comes with certified training as well as a one year warranty.

A lot goes into choosing the perfect laser hair removal machine when you are about to open your own laser spa. The price of course, is a big argument. The quality and delivery of treatment matter too. As a concerned business owner, the warranty can nudge you in the right direction.
Why choose our V-Frost?

You must also think of who your clients will be and what they will be looking for in your laser spa. For a long time, laser hair removal has been the subject of a lot of misconceptions, i.e. it is painful, does not work on dark skin, does not work on fair hair, etc. However, one thing that our V-Frost does much better than others is that due to its specific features, it is one machine that fits all needs.

Let us explain.
1. Diode Laser

One feature of our V-Frost for laser hair removal machine is that it has a 808nm diode laser. A diode laser uses semiconductor technology that produces coherent projections of light in the visible to infrared range.

It uses a light beam with a narrow spectrum to target specific chromophores in the skin. Compared to other laser systems such as the Ruby and Alexandrite, the 800nm diode laser wavelength offers the deepest penetration levels and superior melanin absorption.

Diode lasers use the principle of selective photothermolysis to target specific chromophores in the skin. The lasers damage the chromophores by selectively heating them while leaving surrounding tissue unharmed.

When treating unwanted hair the laser targets melanin in the hair follicles and damages it. This results in the disruption of hair growth and regeneration. A cooling technology, or other pain reducing methods which improve treatment efficacy and patient comfort, often complements a diode laser (which our V-Frost does).

In conclusion, the diode laser in our V-Frost allows to better target the pigments in the hair and damage the follicle more permanently. All the energy gets to its destination, thus providing much better results.
2. ND: YAG

Another feature that makes our V-Frost for laser hair removal so unique is that it uses a long-pulsed ND:YAG technology. An Nd:YAG laser is a solid state laser capable of producing a near-infrared wavelength that penetrates deep into the skin. Melanin chromophores then absorb the energy.

The lasing medium of Nd:YAG (Neodymium-doped Yttrium Aluminum Garnet) is a man-made crystal (solid state) that is pumped by a high intensity lamp and placed into a resonator (a cavity capable of amplifying the power of the laser).

The deeper levels of the dermis absorbs Nd:YAG laser energy selectively. The laser energy delivered using long pulses converts into heat in the tissue.

Our V-Frost can have up to 3 wavelengths. The 1064nm wavelength can safely treat all skin types because it deposits its energy deep into the dermis without relying on melanin to do so. This is also why it works great on fair hair which is usually low in pigments.

In conclusion, because our V-Frost uses ND:YAG laser with three different wavelength, it can treat all skin complexions and hair colors. Thus, one machine would allow you to treat all your clients.
3. Treatment is painless

One of the biggest misconceptions about laser hair removal? It is painful. Most people are reluctant to try laser hair removal because they think it is painful. While “pain” is not the right word to describe the sensation felt during a session, it is not as “painful” as waxing, sugaring or electrolysis.

The sensation during laser hair removal compares to a rubber band snapping against your skin very fast. Some will also compare it to a mosquito bite. However, a snap is a good way to explain it.

This snap actually happens when the light pulse gets to the follicle where it turns into thermal energy and damages the follicle permanently. Yet, it is not painful. It may be unpleasant and uncomfortable but still beatable.

One unique feature of our V-Frost is that treatments are virtually painless. Indeed, the machine has a cooling system. It will blow a breeze that will cool the skin off and make the treatment more comfortable.

In conclusion, the treatment is painless due to its very nature and the diode and ND:YAG lasers. Furthermore, its cooling system makes it even more comfortable.
4. Treatment is faster

If you are still wondering whether our V-Frost machine for laser hair removal would be a good addition to your laser spa, here is another reason. The gun has a 12 x 12 mm2 laser head. Why should you care?

Well, the size of the laser gun will represent a significant time gain for your laser business. You will indeed be able to perform treatments faster, thus each session will take less time. As a consequence, you will be able to fit in more clients in the same period of time.

For example, an area like the underarms will be done in less than ten minutes. Lower legs will be treated in twenty minutes. While quality of the treatment remains a key focus, you can be confident V-Frost will let you treat more patients in a shorter time frame.

The size of the laser head as well as the speed of the pulse will make it easier to just slide up and down the treated area. The machine of course offers the option to change the intensity of the laser, speed of pulse, wavelength, etc.
5. Results are better

Last but not least, our V-Frost for laser hair removal machines differs from other laser machines on the market simply because the results it produces are better.

Indeed, the treatment is virtually painless and very comfortable. The machine can treat all skin types and hair color. Furthermore, each session will require less time since the laser head is big enough to allow time gains.

A focus our engineer worked with while designing and manufacturing the V-Frost is the efficacy of the treatment as well as speed of results. V-Frost provides patients with excellent results from the first session. They will see a significant change between before and after as the hair starts to shed.

Results tend to be more permanent. Plus, the diode laser allows the energy to penetrate deep under the skin and damage the hair follicle more thoroughly.
In conclusion

The V-Frost is a laser hair removal machines that differs from other options on the market because it offers a one-machine-treats-all solution. Indeed, with one V-Frost, you can treat light to very dark skins, very light hair to black hair. The only thing that you have to change is the wavelength to adapt to each client.

The machine offers a painless treatment that is very comfortable, faster and that also provides great results early on in the treatment. When it comes to hair removal, customers are impatient and want to see body hair gone quick. The V-Frost laser machine does exactly that!

Vertex Lasers Blog

CO2 Laser: Practice Opportunities Beyond Skin Resurfacing

Non-fractional and fractional CO2 have been used in dermatologic and aesthetic procedures for over two decades. They treat a range of skincare conditions. However, the most known use for CO2 laser is skin resurfacing. Yet, not only has laser technology changed to allow for more skin treatments but there also is a multiplicity of conditions CO2 laser can treat.

First thing first, what is skin resurfacing? It is a skin treatment that employs a variety of techniques to change the surface texture and appearance of the skin. Although fractional CO2 is one very famous technique, others treatments include chemical peels and dermabrasion.
What skin conditions can CO2 laser treat?

The main reason patients undergo CO2 laser is to diminish wrinkles around the mouth and eyes. Treatments may sometimes be a combination of all three techniques for optimum results. As mentioned above, there are others conditions that can be treated with fractional CO2. Thus, your practice can broaden its menu of services.
1. CO2 laser for acne scars

A person suffering from acne as a teen or even during adulthood may be sporting acne scars that they wish to see go. Laser is a very safe and effective way to remove such scars. There are two options: CO2 laser which is ablative or Fraxel, which is semi-ablative.

The ablative CO2 laser will remove the top layer of the skin, thus boosting natural collagen production. The new skin layer will regenerate and the patient will find themselves with a smooth new skin. CO2 laser is an ablative treatment and has a longer downtime. It will take at least 10 days before the marks on the face are gone.

Straight after the treatment, it is normal to experience red and swollen skin. The top layer of the skin will indeed turn brown and crusted before it falls and is replaced. Even though one session will produce good results, it is advised to have three to four in order to achieve top results.

Results of a CO2 laser treatment are permanent. However, patients must not expect all acne scars to be 100% gone. The treatment will reduce and make them far less noticeable.
2. Stretch marks removal

Stretch marks can results from any change in a women’s life: pregnancy, sudden weight loss, weight gain, etc. While some women (and men) are completely comfortable with their stretch marks, other wish to see them gone.

CO2 laser is a very efficient and safe to remove stretch marks. Here again, it will work by removing the outer layer of skin to help restructure the overlying skin. The beams of light are used in concentrated amounts to encourage new growth.

While CO2 laser can’t get rid of stretch marks completely, it may help make striae smoother, thereby reducing their appearance. This ablative treatment will create new skin. The newly generated skin tissues will be smoother in texture and appearance.
3. Sun damage and sun spots

CO2 laser is of great help when it comes to removing sun damage such as sun spots. Especially as such spots can later on, if left unchecked, develop into actinic keratoses. Those are considered the earliest stage in the continuum of the development of squamous cell carcinomas.

Sun damage removal can use both ablative and non-ablative, which can both be delivered with a fractional laser. CO2 laser works primarily by removing the top layer of damaged skin. It also heats the layers underneath to promote collagen production, which stimulates skin in the treatment area to heal in a smoother, more even appearance.

The technique directs short, concentrated pulsating beams of light at sun-damaged skin, precisely removing skin layer by layer. Thus, damaged skin can be removed in a very precise manner.
4. CO2 laser for scars

CO2 laser can remove acne scars but also any regular scars. Scars actually are on of the biggest market for fractional laser. Almost everybody in the world has a scar, and most patients want those treated. Scar revision can set you apart and augment your practice.

Scars are never perfect and can be a source of complex for some individuals. Laser can significantly improve their appearance to become almost non-visible. Fractional ablative lasers are a mainstay for scar treatment, especially for hypertrophic burns and traumatic scars.

Laser scar revision is indeed an effective method for treating a wide range of scars that improves skin texture and pigment as well as functional aspects. CO2 laser can significantly improve the appearance of the treated skin with raised hypertrophic scars making them more uniform.
5. Hyperpigmentation

Similarly to sun spots and other sun damage, fractional CO2 laser is great to treat hyperpigmentation such as dark spots. Here, a CO2 laser treatment will treat pigmentation by destroying the outer layers of the skin. It will also stimulate the re-epitheliazilation and cell turnover in the deeper layers.

The laser removes pigmentation and restructure collagen to both improve dark spots and reduce wrinkles. Win-win! When it comes to dark spots, most people will require one to two laser treatments only. Recovery time is at least a week.
In conclusion

Offering more CO2 laser related services and treatments at your practice will allow to widen the range of services you are offering and make your practice more attractive. Patients tend to choose practices with the most choices so that they do not need to go to a different place each time they need something different.

Vertex Lasers Blog

Does Laser Hair Removal Work On All Skin Tones?

When laser hair removal first started to be a research topic, testing was done on white skin. Thus, lasers were calibrated for and more suitable to lighter skin tones. As a result, it was believed for a long time that laser hair removal did not work for darker skin.

Furthermore, because of the very nature of the treatment, based on targeting pigments in the hair, people with fair hair also thought that they would not be able to undergo laser hair removal. Blonde, ginger and grey hair after all are really low in melanin.

Just like for any other laser hair removal myths, old habits die hard. However, they still must be debunked. Laser hair removal works on all skin tones and here is why.
1. How does laser hair removal work?

Laser hair removal uses selective photothermolysis. The laser produces a beam of light that will target and remove unwanted hair. To be more specific, a wavelength of light and a pulse duration will match and safely target the hair without damaging surrounding skin tissues.

Thus, during a laser hair removal session, the laser will target pigments that are present in the hair. The light energy will then travel through the hair before reaching the follicle. There it will turn into thermal energy, thus damaging the follicle.

The objective of laser hair removal is to damage the hair follicle beyond repair so that it can no longer regenerate or produce new hair. The procedure cauterizes the blood vessel feeding the follicle. Only then hair growth will stop.

While some hair follicles will be damaged after one session, other will require more attention. Due to the hair growth cycle that is different for each single hair, patients will also need to come for a treatment every six weeks for a few months.

Indeed, laser hair removal only works when the hair is in the anagen phase of growth. It is the only time the hair connects to the follicle, thus allowing the energy to travel to its destination. Since only 20% of all hair is in the anagen phase, people require at least six sessions of laser hair removal.
2. Does it work on all skin types?

Due to the very concept at the core of laser hair removal, the question of whether the treatment works on all skin tones does come to mind. After all, laser hair removal targets pigments. How could it ever make the difference between skin and hair pigments?

The question did not arise upon testing the procedure on fair skin. Indeed, the contrast between skin and hair was sharp enough to dismiss the risk of burning the skin. Light skin is very low in melanin after all.

Fairly early on in the life of laser hair removal, the ideal candidate for the treatment was established as someone with light skin and dark hair. Does that mean that other skin tones cannot undergo laser hair removal? And what about light skinned people with fair hair?

The treatment on the former would risk confusing the machine which would be unable to differentiate between skin and hair pigments, thus increasing risks of burning. The same would happen on light skin with fair hair since both targets would not be rich in melanin.

However, this concern is unfounded. Laser hair removal works on all skin types. Mostly because new machines can now adjust to different skin tones and ensure they can all be treated.
3. Can people of color undergo laser hair removal?

Since the laser targets pigments, it is the contrast between skin and hair that really allowed the light energy to get to where it is meant to go. Thus, laser hair removal presented more risks for dark skin since the contrast was low or close to non-existent.

However, improvements in technology and more research into laser hair removal allowed to solve the issue. Diode and ND: YAG lasers provided a solution, reduced side effects and removed most risks for darker skin.

ND: YAG lasers can have different wavelengths. However, the 1064nm wavelength is the one that interests us here since it is not as highly absorbed by melanin than other wavelengths. In other words, ND: YAG lasers do not rely as much on melanin to deposit the energy into the dermis and to the hair follicle.

As a result, such laser can treat all skin tones safely and effectively. The wavelength bypasses the epidermis and the lack of skin to hair contrast does not matter. It is not needed as much anymore. Our V-Frost by Vertex laser hair removal machine offer such features since it has a ND: YAG laser.

ND: YAG can adjust to the skin tone of the patient. However, IPL and home laser devices cannot. That is why they are not safe for dark skin and people of color should stay away from them.
4. Does it work on fair hair?

People with light skin and fair hair faced the same issue as people of color. The contrast between skin and hair color was not sharp enough. The lack of melanin in fair hair would make it difficult for the laser to target the hair.

However, blonde is not one shade. And hair color varies on the body depending on the location. While leg hair may be too light for laser, bikini and underarms’ will be dark enough. However, as pigments are scarcer, it will be more difficult to target the hair and patients with fair hair may not more sessions.

The questions of whether laser hair removal works on fair hair remains. So? Yes. Yes it does. Simply because laser technology improvement made it possible. The lack of pigments may make it trickier for the laser to target the hair but not impossible.

ND: YAG lasers can successfully remove light-colored hair. Indeed, as explained above, ND: YAG laser devices have a longer wavelengths that does not rely as much on melanin to deposit energy into the skin. It targets pigments more accurately regardless of its quantity and can precisely penetrate the skin without damaging surrounding tissue.
In conclusion

ND: YAG lasers and their 1064nm wavelengths are the laser of choice when it comes to treating dark skin and fair hair. This technology improvement allowed to facilitate treating all skin tones and enlarge the pool of potential laser hair removal customers. Thus, laser hair removal works on all skin tones.

Vertex Lasers Blog

How To Promote Your Laser Spa Using Influencers

The marketing landscape is always changing. The advent of social media and the new opportunities that it unveiled play a key role in how brands promote their products nowadays. Once upon a time, endorsement by a celeb or sportsperson was enough to sell a product. Not anymore. People wants to relate to whomever is promoting a product to them and influencers fill that criteria very well.

Influencers started as the girl or boy next door showing their daily life to their followers and sharing products they use and love. Since people are more likely to buy after a friend’s recommendation or word-of-mouth, brands saw the potential of influencer marketing fairly early on.

And now it is a huge thing. Not only are more and more brands giving it a go but some are even using it as their sole promotion tactic. Influencer budget is increasing, legislation around social media promotion is becoming clearer and people trusts influencers more when it comes to product recommendations.

And that is exactly why your laser spa should work with influencers! Now, let’s dive deeper into what influencer marketing is.
What is influencer marketing

Influencer marketing is not new. The name sort of is though. A decade ago, such marketing was limited only to celebrities and a few dedicated bloggers. Now, it involves social media users who built a strong follower base.

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers. Influencers are individuals who have a dedicated and engaged social media following. Some of them are viewed as experts within their niche.

Influencers are so powerful because they have an advertising power surpassing the one of billboards and regular advertising techniques. As a matter of fact, they have built up a high amount of trust with their audience. As a result, a recommendation from them serve as a form of social proof to a brand’s potential customers.

A key element to how that trust was established is how relatable an influencer is. We tend to trust more people we can relate to, identify with and that look like us. That is one reason why an influencer promoting a product always seems more genuine than a actor paid to endorse the same product.
Why your laser spa should consider influencers

As a small business owners you are very familiar with costs and expenses. Marketing may not be your priority nor at the top of your mind. You indeed have more pressing costs to cover. That is where you are thinking wrong.

Influencer marketing should be at the top of your mind and part of your marketing strategy simply because it is very cost effective and produces a high return on investment. For example, in 2019, $1 spent in influencer marketing generated $5.78.

When you work with an influencer, you have access to an engaged audience. If you choose your influencer well and their audience is your ideal audience, those followers are more likely to convert into clients and thus help you increase revenue.

Influencer marketing is very efficient at raising awareness of a brand, putting your business’ name out there at little to no cost and increasing trust in your brand. A social media influencer promoting your business and endorsing it gives a social proof that you are genuine and people can trust you.
What kind of influencers are there?

Before starting to work on an influencer marketing strategy, it is important to know what influencers there are and what each category can bring to your business. You can probably divide influencers in five main categories:

They have 500 up to 10,000 followers on one of their social media platform, usually Instagram. They have a really high engagement rate, from 5% up to 20%. Their audience is highly engaged and responsive to their recommendations. Very often, they have a blog and are active on other platforms with a similar following. You can work with them to get exposure on multiple platforms. They have influence within their community.

They have 10,000 up to 100,000 followers. They can also be active on other platforms and can cross-promote a product as well. Their engagement is slightly lower than nano-influencers but they have the “swipe-up” feature. Thus, they can link to a product or a website from their Instagram stories, which can become a good source of traffic.

They have 100,000 up to a million followers. They are often found on Instagral, Youtube or TikTok. Macro-influencers are great to work with if you want to reach a very broad audience and want to increase awareness of your brand. While the audience will still be fairly targeted to a certain demographic, it will be much bigger than a micro-influencer’s audience. Engagement rate tend to decrease here too.

They are any influencer with more than one million followers. Often, they are reality tv stars or early adopters of social media platforms. They provide brands with a very big reach but at a very high cost too. A bigger audience does not necessarily mean that it is the right audience for your business and that you will see bigger conversions than with a smaller influencer.
SEO Blogger

They are influencers whose biggest platform is their blog. They will also have a presence on a few social media platforms, where they may have a rather big follower count. However, it is on their blog that they will mostly work with brands. Getting a blogger to write a blog post about your business and service will serve as a great social proof, a review as well as give you backlinks towards your site. The stronger the authority of the blog, the better will it be for your website. Such blogs also are good sources of traffic.

There are different types of influencers and different ways to work with each. You will pick them depending on your strategy and objectives. The bigger the influencer however, the higher the cost since more and more influencers are monetizing their services. Some will accept to work on a gifting basis (depending on the value of the product or service you offer) while others will only work on a paid basis.
How find the find the right influencers for your laser spa

Before you start working with influencers to promote your laser spa, you need to build up an influencer marketing strategy and set up goals and objectives as per what you’re trying to achieve. It is also important to remember that influencer marketing works only when a brand carefully pick the right influencers.

In other words, you need to find influencers who are followed by your ideal audience. As a laser spa, you will be offering laser hair removal services. While it is a beauty service, it is something that people across all industries will be interested in. Who does not want to be hair-free forever after all?

Things to keep in mind when picking the best influencers for your business include:

What your customer persona is
What your ideal audience is (gender, age, location, income, interests, purchasing behavior)
Engagement rate
Follower count
Story views
Blog readership and domain authority (if working with a blogger)

For example, let’s imagine you are a New York City based spa. Thus, you will want to work with an influencer who lives in NYC and whose audience is mostly based there too. Their following count should be satisfactory to your standards, with a good engagement rate and high quality content. You will want to ensure that they fit you brand persona, identity and tone of voice.

The closer an influencer’s audience is to your ideal audience, the more likely they are to be interested in your business and convert into purchasing customers.

They are multiple ways to analyze and audit an influencer’s audience. Tools such as Hype Auditor will give statistics on demographics, interests, locations, as well as a percentage of active to inactive and mass followers. They will also show the growth rate of an influencer and flag any suspicious activity that may reveal someone as a fake influencer (i.e. they bought followers).
How to work with influencers

You can start with creating a database of local influencers referencing their blog and social channels against their following and engagement rate. Once you have their details, you can start reaching out.

Try to personalize as much as possible each email so that it does not look like it is a bulk email. After an influencer expresses interest, you can lay out the details of the collaboration. Those should clearearly on in the process to avoid wasting time.

For example, you may gift an influencer with six sessions of laser hair removal. In exchange, they will have to post a few stories during each of their session and produce a static post towards the end of the treatment. Alternatively, you can ask them to write a blog post in exchange for the treatment.

It is important that the conditions are clear from the beginning of the collaboration to avoid miscommunication and misunderstandings. Some influencers will require payment, it is up to you to decide what you can and cannot afford.

Should your product be of high value, they may wave their fee. Follow up with the influencer throughout the collaboration, ensuring that everything is good and that the content is published timely as agreed. You may also follow up after the collaboration, keep contact or offer to work together again.

Influencer marketing always produces better result when it is long term and when an audience repeatedly sees your brand. It creates a relationship, becomes more genuine and memorable.
In conclusion

As a small business, there are a lot of advantages in working with social media influencers to promote your products or services. They will help you increase awareness, reach new audiences, get more clients, drive revenue and strengthen trust.

Vertex Lasers Blog

Why “Before And After” Pictures Attract More Customers

If you are a clinic or laser spa, your main selling argument is that you will help your clients be rid of their body hair forever. What guarantee do they have that you are telling the truth however? None. Except if they see “before and after” pictures of former customers of yours.

“Before and after” pictures are a marketing tool that you should not overlook as a small business owner. Indeed, it can prove very efficient at attracting new customers, help you grow your business and increase revenue at little to no cost. Here is why.
1. Before and after pictures create connection

One reason why “before and after” photos work so well is because they are relatable and therefore create connections. It is much easier to project yourself with a product or service when you can identify with the “before” bit and then see the “after” shot.

When a prospective client see those “before and after” pictures, the general feeling is that “if it worked for them, it will work for me too”. This works especially well for people on a budget looking for laser hair removal. Unfortunately, a laser treatment is still deemed very expensive.

A lot of laser spas however offer discounted packages and yearly laser bundles that are much more affordable. Then, a patient will be able to see what can be achieved with a budget similar to theirs. Seeing the results and knowing that the cost is within budget will help convince a prospect to buy the service.

A “before and after” picture creates connection through the power of identification. It is by far the simplest, fastest and most efficient sales technique to convince anybody that you are able to deliver results as a business.
2. They take a prospective customer on a journey

Using “before and after” pictures are a great way to showcase the transformation that a customer went through when using your service. There is a before, and there is an after. There is a start, and there is a destination. In between the two, there is a journey.

If you are a laser spa or providing a treatment occurring a few times before delivering the promised results, using photos before each treatment creates even stronger a statement.

Fitness companies will showcase changes in a patient every few weeks or month. Then, they show that you can see changes even at the beginning of the journey. It can also help convince a patient to go through with the treatment until the end as stopping mid-way would not prove as efficient.

Impressing a prospect is the best way to land them as a client. Showing how bad it was before the treatment, against how good it is now is even more striking! The results are more impressive than the journey but show that this journey is perfect.
3. They let you control the story

When you use “before and after” pictures on your social media or your website, not only do you decide what potential customers will see, but you also tell a story. Such pictures allow storytelling through imagery. It is much easier to tell a story through images than just say it.

It does not matter how good your business is at doing what it does if nobody knows about it. Or has proof that it can indeed deliver results. To be successful, a business must know how it is perceived by its customers and audience. Thus, it is important that the prospect thinks that the business can indeed deliver the promises results.

“Before and after” pictures allow you to control the story and the narrative. Thus, you create an image of what your business is about in the mind of customers and prospects. Therefore, you do not let them create themselves an image that may be flawed.

“Before and after” photos will help showcase to prospective clients that whatever you claim about your business is true. They will perceive that statement as truth. Therefore, they are more likely to believe you. And to become clients.
4. Before and after pictures show that you deliver results

The power of “before and after” pictures vastly vary on the industry your business operates in and the type of products or services you sell. If you make a promise towards a certain results, prospects have no way to believe you if they do not see such results firsthand.

That is where “before and after” pictures are so powerful. They act as social proof from previous customers. They show that you are to be trusted and that you stay true to your words. You deliver on your promises.

The pictures gives future customers guarantee that they are investing their money wisely in a service that delivers results, in a solution that works. For example, when it comes to laser hair removal, they will see the pictures of an underarm before the first treatment and after the last one.
5. They make testimonials more convincing

“Before and after” pictures allow for good storytelling through imagery, as mentioned above. Indeed, it is much easier to tell a story with images than just saying it. Human beings are visual creatures and much more likely to remember something they have seen over something they have heard.

90% of prospective customers will look for reviews online before trusting your business with their time and money. It is therefore important that you encourage previous customers to drop a review to share their experience.

Furthermore, having them post a review along with a “before and after” will prove even more striking and powerful a social proof. Real genuine people showcasing the beginning and end of their journey will be even more convincing to a prospective client.
In conclusion

“Before and after” pictures are a very powerful marketing tools as they provide a social proof, show that a company is holding their promises, showcasing results and taking prospective customers on a journey.

Vertex Lasers Blog

How To Market Your Laser Clinic To Millennials

In 2019, millennials became the largest living generation in the US according to the Pew Research Center. The size of this audience makes them a marketing priority. You then need to learn how to market your laser clinic to millennials and ensure you tap into that very profitable segment.
Millennials are not like the previous generations. They spent their childhood without internet. However, as digital developed and shopping behavior changed, they now spend a lot of their time online. Therefore, traditional marketing techniques, especially when it comes to marketing your laser clinic, will not work.
Depending on who you are trying to attract to your local laser spa, techniques and platforms will vary. As far as millennials are concerned, it is digital marketing that works best. If you are unsure what that means, head down below for our top tips on how to market your laser clinic to millennials.
1. Prioritize your online audience
Millennials are online. They are the digital nomad generation. Therefore, upon searching for a laser clinic, they will ask Google. Thus, the beginning of their patient journey happens… online. While 74.6% of patients have looked online for a medical practice, we can assume the number is fairly similar for laser hair removal.

Upon performing a search query on Google, they will have a lot of options. It is important that your laser clinic is one of those options. That is why you need a website which will act as a source of information about you and your services.

However, having a website is not enough. Competition is tough and standing out can be tricky. Ranking high in search results will be too. Therefore, you need to find other ways to increase your online visibility. For example, setting up a Google My Business profile will help boost your online visibility.

You can also work on your website’s SEO and backlink profile to ensure it has a strong authority and will rank higher in search results. You may submit your website to business directories or work with authoritative blogs in your industry.
2. Modernize your website

Having a website is not enough to market your laser clinic to millennials. They are a tech-savvy generation and do not like slow-loading or messy websites. Not only must your site be well-designed, user friendly, quick to load and include helpful information, it also must be responsive.

A lot of millennials shop from their phone or tablet. Therefore, it is crucial that your website is mobile-friendly. 93% of millennials own a smartphone. 53% are likely to bounce of your website if it takes more than 3 seconds to load.

The content must be mobile-friendly. i.e. compressed images, short sentences, small paragraphs. If your laser clinic offers online shopping like Infinity Laser Spa and Spektrum Laser Spa do for example, the experience must be smooth. The purchase journey should be quick and easy to follow. Payment options must be mobile friendly as well.

Indeed, having to enter your payment card details on your mobile is tedious. A website offering payment solutions like Paypal and Apple Pay makes shopping much more convenient and will increase conversion rate. So will payment options such as Quadpay. They indeed divide the payment into four installments.
3. Reach millennials on social media

As a small business, it is important that you have a social media presence. A good social media strategy will help attract more patients to your clinic. Even more so when you are trying to market your laser clinic to millennials.

According to the Pew Research Center, 88% of millennials aged 18 to 29 years old use at least one social media channel. They also spend on average six hours per weeks on social media. Being active on social media can help you reach millennials at the beginning of their patient journey through to the end.

Social media has many advantages that small businesses need to keep in mind. First of all, the cost is low while the return is high. 92% of marketers say that social media has increased business exposure, even when spending as little as six hours a week on it. Social media can increase exposure on Google with multiple links displaying your user name showing in search results.

Social media is great to market your laser clinic to millennial because you can reach new audiences easily, increase customer retention and loyalty. You can also use your channels for customer service and give customer direct access to you should they need it.
4. Offer online booking

Millennials hate phone calls. They will do anything not to call someone or pick up the phone, especially if they do not know the caller. Emails are their preferred way of communication at work. This goes for bookings as well.

If it can be an email or can be done online, why waste time giving a call or hosting a meeting? Good point. Depending on the booking system you are using, you may be able to integrate it to your website. Thus, patients will be able to see current availability online.

Giving Millennials the opportunity to book their appointment online aligns with their preferences. It makes their customer journey smoother and more satisfying. Plus, it is a good way to differentiate yourself form the competition.

Who knows, the main reason why a particular patient booked their appointment with you and not another laser clinic may be because of your online booking system. Indeed, according to Accenture, 40 percent of Millennials say they’re more likely to choose a provider that offers the ability to book, change, or cancel appointments online.
5. Use influencer marketing

Millennials are the influencer marketing generation. They are the first one that got onto social media. Those early adopters gathered large amount of followers that trust them and listen to their recommendations. Therefore, working with influencers can not only increase trust in your brand, make it more credible but also boost revenue.

There are plenty of different ways to work with influencers. One thing you must remember is that return on investment is really high. For $1 spent, influencer marketing generated $5.78 in 2019. ROI is eleven times higher than that of display advertising.

60% of customers are influenced by social media when it comes to making a purchase decision. A whooping 86% of women prefer to turn to social media for purchase advice. 60% of people claimed they found new products to buy thanks to Instagram. Even when it comes to in-store shopping, 60% of consumers have been influenced by social media.

Therefore, if you want to market your laser clinic to millennials, and considering the statistics, it makes a lot of sense to use influencer marketing. It has a fairly low cost for a high return and produces better results than traditional advertising.
In conclusion

To market your laser clinic to millennials, you need to step away from traditional marketing methods. As they spent most of their time online, their customer journey will also take place there. That is why you must adapt and use the marketing tools most likely to help you reach them. Those include a mobile-friendly website, online shopping, using social media and working with influencers.